Senior Marketing Data Analyst

Our client seeks an experienced Senior Marketing Data Analyst to join their marketing team. Role Profile: You will have a robust understanding of data analytics in the context of legal services, enabling them to interpret complex datasets and deliver actionable insights that drive strategic marketing decisions. As a Senior Marketing Data Analyst, you will play a crucial role in guiding marketing strategies by analysing client behaviour, market trends, and competitive landscapes within the legal industry. Key Responsibilities:Utilise advanced data engineering tools to collect, clean, and process large datasets from both internal sources (e.g., case management systems, CRM) and external databases. Design and implement data collection strategies that align with the firm's goals, focusing on key client demographics and practice areas.Conduct thorough competitor analysis to understand market positioning, strengths, weaknesses, and emerging trends in the legal sector.Provide insights on competitor marketing strategies to inform campaigns and identify new opportunities for client engagement.Analyse complex datasets to uncover trends, patterns, and insights that inform the legal marketing strategies. Employ statistical methods and machine learning algorithms to forecast client behaviour and market trends in legal services.Generate clear and compelling visualisations, including graphs and charts, to present findings and recommendations to stakeholders.Prepare comprehensive reports on marketing performance metrics, campaign effectiveness, and client engagement analytics.Collaborate with marketing and business development teams to develop data-driven marketing strategies and campaigns tailored to the legal market. Provide actionable recommendations based on data insights, such as optimizing marketing spend, targeting specific client segments, and enhancing client outreach efforts.Monitor and analyse the client engagement journey to assess the effectiveness of marketing initiatives and identify areas for improvement. Aggregate and analyse data related to client inquiries, conversions, and retention to create accurate performance reports.Work closely with Global Managing Partner and support practice group leaders, marketing managers, and business development personnel to align data insights with the firm's objectives. Foster a collaborative environment by sharing knowledge and best practices with team members and stakeholders. Key Skills and Experience. Bachelor's degree in Marketing, Data Science, Business Analytics, or a related field. A Master's degree is preferred. Minimum of 5 years of experience in marketing data analysis, preferably within a law firm or professional services environment. Strong understanding of marketing principles and strategies as they relate to the legal industry, including client segmentation and campaign performance metrics. Exceptional analytical and problem-solving skills, with the ability to interpret complex data and provide actionable insights. Excellent communication skills, both verbal and written, with the ability to present data findings to non-technical stakeholders. Proven ability to work collaboratively in a team environment and manage multiple projects simultaneously.
If you have the required skills please apply online at searchandselect.com quoting reference number: 15753