Marketing Executive

Our client seeks a Marketing Executive to assist their team on a 6 - 12 Month contract. Role profile: You will be part of the Marketing and Events team, which is responsible for widespread promotion and marketing. In this hands-on role, the Marketing Executive will collaborate with the Marketing team, Chief Executive, and the Board to execute marketing objectives efficiently and effectively. This position offers an exciting opportunity to contribute directly to the growth and visibility of Activate AI during a six-month term. Key responsibilities include developing and delivering content, executing targeted marketing campaigns, and working closely with the Marketing and Events team to achieve project milestones. The successful candidate will be integral to achieving the initiatives Objectives and Key Results (OKRs) while cementing the islands unique AI identity and driving meaningful social and economic benefits for the community. This is a unique chance to join the Marketing team in a pivotal role supporting a newly launched initiative. Summary: This is an execution-oriented role that involves delivering marketing and promotional activities for Activate AI. Key expectations include: Outlining a 12-month sustainable and resilient plan for Activate AI to ensure its longevity and continued impact. Developing and implementing targeted promotional campaigns across digital and traditional platforms. Creating audience-specific content to enhance engagement and grow participation in Activate AI programs. Staying up-to-date with trends in AI and digital transformation to keep marketing efforts relevant and forward-looking. Collaborating closely with the Marketing and Events teams to ensure seamless integration of all marketing and communication activities. Responsibilities: Execute marketing strategies aligned with Activate AI goals and overall objectives Develop and publish engaging content for social media, blogs, newsletters, and the Activate AI webpage and portal Assist the Marketing Manager with drafting press releases, articles, and statements to promote events, training programmes, and project milestones for Activate AI Collaborate with the design team to evolve and maintain a distinct Activate AI brand identity Assist with administrative tasks that support the marketing and events functions relating to AI Plan and execute promotional campaigns across paid and organic channels, including social media, search ads, and editorial/advertorial media Manage the monthly Activate AI newsletter via Mailchimp to increase engagement and subscriber growth Monitor and analyse campaign performance using tools like Google Analytics and social media insights, providing recommendations for optimisation Collaborate with the Events Manager to execute and promote AI-related events, workshops, and training sessions, including using Eventbrite to set up events, manage registrations, and track attendee engagement, as well as general event logistics and support Work with the Marketing Manager to maintain Activate AI marketing budgets and process invoices related to campaigns and events Provide project support for activities within the programme, including the AI Applied Service, collaborating with stakeholders and other supporting functions, such as the...
If you have the required skills please apply online at searchandselect.com quoting reference number: 15670